Scroll to continue reading. I started working with some of my other artist friends and Think Tree - Like The Idea (CD up having this opportunity to shoot my first music video that would end up on MTV. It was my first chance of being seen by millions of people. How am I going to separate myself on MTV? It made me feel cool. All these things were authentic to myself and my life, but I turned it up a few notches.
Anyway, I showed up to the shoot as the feature on the song and everyone literally looked right through me. It was crazy. He filmed these Vines of me in the outfit and they started getting millions of plays, so I started testing out all these different characters. Some of them were even more obnoxious and some were borderline offensive, so I had to learn what was appropriate and constantly reevaluate.
I found that my current look specifically was the one that continuously would get millions of plays, even on my rinky-dink Vine account that only had twenty-thousand followers.
I had found a look that had cut through the Internet. I had created a thumbnail that was clickbait. The [current one] was the one that resonated the most on a cultural level. No one is listening to my music. This image can be a vehicle to pull people over to it and finally give them a Think Tree - Like The Idea (CD to hear it.
Making art is the action of what you do as an artist, but promotion of art is probably eighty-percent of what you do. I just found a way to promote [my music] in a way that could make the promotion itself art. I was able to justify spending eighty-percent of my time promoting because the promotion was just as much art as the music itself.
You discovered one hand could sort of feed the other in a way. Creatively speaking, I can do anything I want, and still have it fit under the banner of Oliver Tree. What went into crafting your specific voice and style?
For people who think my voice sounds annoying right now, you Album) have heard it when I was recording at age seven. But that only proves that anyone can be a singer, Think Tree - Like The Idea (CD.
Anyone with working vocal cords has the potential to be a voice for their generation. Five years. Can you imagine?
I knew there was something unique and special about my voice, but [at the time] it sounded like shit. I kept refining it and refining it and learned how to find all of these different ranges. I was also able to discover these different characters that existed within myself, and I studied groups like Gorillaz — one of my biggest influences — who had all these different genres and voices.
Their early albums lay a blueprint for how you can mix all of these different styles and I just took that blueprint, expanded on it with modern techniques and applied it to my own stories.
If you look through my songs, sometimes it sounds like three different voices on there. That was the way I learned to pull some of these voices out of myself and into the music. Ninety-percent of the music I write is improvised. I just go into the booth, improvise, and let the music write itself. Every lyric, every single melody you hear from my voice is entirely by me. This guy is the fucking future and is my favorite artist. Does weed play a role in your creative process?
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